Sociology Education

University of Indonesia Education

Independent Study: Copywriter Camp Jobhun (Creating Writing That Has Selling Value)


Certified Independent Study is a forum for activities part of the independent campus
has the aim of providing opportunities for students and female students to develop themselves through activities outside of lectures. One of the partners working with the independent campus is PT Jobhun Pembangunan Indonesia. Jobhun and Kampus Merdeka are working together in a program called "Copywriter Camp". "Copywriter Camp" is a learning program about the profession of a Copywriter and Copywriting which will be held from 18 August 2022 to 31 December 2022. Copywriting is writing that someone creates with the aim of for commercial purposes or writing used for promotion and marketing related to a product or service, which motivates or persuades someone to take an action, the action is in the form of purchasing goods or using services. Meanwhile, Copywriter is a professional term for Copywriting. Copywriting is widely used in website advertisements, social media, magazines, television, landing pages and other media.

During the "Copywriter Camp" program, participants learn online together with mentors who are experts in their fields. Meetings are held twice a week, namely on Tuesdays and Thursdays at 7 pm. After the learning is finished, the mentors will of course give assignments related to the material. that has been studied. Apart from that, the participants are also divided into several study groups to maximize learning, in these learning groups a mentoring session is held together with a special mentor for that group, the mentoring session is held to recall and discuss the Copywriting material that has been carried out, this session is held every month once, apart from mentoring once a month, participants also take an online exam related to the material they have studied during that month.

In December, which is the last month of the "Copywriter Camp" program, participants carry out a final assignment in groups called the "Capstone Project",
This task is an illustration of the stages of a Copywriter in getting clients and getting Copywriting Projects. Apart from final assignments, students also receive learning related to CVs, portfolios, job interviews and others which are part of career development. The activities that take place in the "Copywriter Camp" program are very beneficial for the participants. Before getting a certificate, the participants practice a lot in Copywriting and gain knowledge about the world of work to develop their careers. In the future, Jobhun hopes that the "Copywriter Camp" Independent Study participants can be successful in their careers as Copywriters or other careers that the participants dream of. Hopefully the participants can make good use of the experience and knowledge gained in the Jobhun "Copywriter Camp" program.​